A new iPhone application helps fans of Imperial® Cerveza locate their favorite beer in their town and around the country. The application, called "Pura Vida," is available free at the iTunes on-line store. Click here to download: http://itunes.apple.com/us/app/pura-vida/id386959721?mt=8.

Once the application is downloaded, iPhone users can search the map for places to purchase Imperial® including grocery and convenience stores, bars and restaurants, gas stations, bowling alleys and more. The name, address and phone number are provided, along with a list of other North American Breweries products available in that location. Additional products in the NAB portfolio include Labatt, Honey Brown, Genesee, Dundee, and Seagram's Escapes. The search feature also allows users to explore other cities for their favorite brews - a great tool when planning vacations. Click here to view a demo: http://tinyurl.com/PuraVida-App-Preview.

"Imperial® is the first beer brand in the U.S. to have this sort of application," said James Pendegraft, vice president of sales for North American Breweries. "Now people can download the free app and find our products in stores, bars and restaurants around the country. Our hope is that it will drive consumers to our many partners throughout the United States carrying their favorite beer and malt beverages."

You must be 21 years old to download the Pura Vida App.

About Imperial®

Imperial® is considered a national symbol and also the No. 1 selling beer in Costa Rica with nearly 60% market share. Imperial® uses the finest ingredients and natural spring water to create a tropical beer with a flavor profile in-between Pilsner and Dortmunder styles of beer. Made with a combination of malts, cereals, and hops, the beer has a slightly bitter to medium taste. Imperial® is imported by The Genesee Brewery from Costa Rica. They currently hold US distribution rights in AL, DE, FL, GA, IL, MA, MD, NC, NJ, NY, and TX. For more information on Imperial, follow them on Twitter at http://twitter.com/Imperial_US or become a fan at http://www.facebook.com/ImperialBeer.

Please drink responsibly.

SOURCE North American Breweries

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March may have its green shamrocks and green beer, but the flow of hops and barley remains strong in New York throughout the month of September - especially when September is officially known as German-American Friendship Month.

Recognized by the Mayor's office for the fourth consecutive year, German-American – Friendship Month honors the German-American culture and the many contributions made by German immigrants by holding an entire month of celebrations, including the 53rd German-American Steuben Parade.

Mayor Mike Bloomberg will help to kick off the month of festivities with a private reception hosted at the German-style Biergarten at the Standard Hotel, September 1, 2010 from 5 PM to 7 PM. The Biergarten is located at 848 Washington Street in New York City.

This year's German-American Friendship Month will feature a myriad of cultural events such as concerts, movie presentations, lectures - even a pub crawl and yacht cruise around Manhattan featuring New York's number one Alpine rock band, Die Schlauberger. The highlight of Friendship Month will be the traditional German-American Steuben Parade, which will be held on Saturday, September 25th on Fifth Avenue between 67th and 86th streets. The German-American Steuben Parade is known to be one of the most colorful parades in New York City, with more than twenty musical and dance groups from Germany scheduled to perform, many masked and costumed Karneval groups, marchers adorned in traditional Tracht (the historical costumes worn in many German regions), marksmen and more.

The Steuben Parade will be led by two Grand Marshals: the legendary Dr. Ruth Westheimer, and Dr. Michael Moller, the Managing Director of Staatliches Hofbrauhaus in Munich, Germany, who are the producers of the fastest growing German beer in the US market, Hofbrau.

Both Grand Marshals shall be on hand at the opening reception, along with Miss German-America, Stephanie Russell-Kraft, Dr. Oliver Schnakenberg, Deputy Consul General of Germany, Dr. Ernst-Peter Brezovsky, Consul General of Austria, Dr. Christoph Bubb, Consul General of Switzerland, Heinz Buck, President of the German-American Committee, and others.

The kick-off celebration is a joint effort between the German American Committee of Greater New York, an umbrella not-for-profit organization that oversees the parade, along with the Standard Hotel Biergarten and Chef Kurt Gutenbrunner, Culinary Consultant to the Biergarten and founder of KGNY Restaurant Group. The KG-NY portfolio of restaurants includes Wallse, Cafe Sabarsky at the Naue Galerie, Blaue Gans, and the Upholstery Store wine bar. All feature traditional and nouveau-Austrian and German cuisine.

For additional information about German-American Friendship Month in New York visit:

http://www.germanparadenyc.org.

About the German American Committee of Greater New York: GACGNY is a not-for-profit organization (501c3) registered in the state of New York. The organization oversees the German American Steuben Parade of New York, an annual parade honoring the great achievements of German immigrants in the United States. For more information visit: www.germanparadenyc.org

About KG-NY:  The KGNY Restaurant Group owns and operates several restaurants throughout New York City. Founded by top Austrian chef Kurt Gutenbrunner, the KGNY portfolio of restaurants feature modern interpretations of Austrian cuisine. For more information visit: www.wallse.com

SOURCE KG-NY

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Moet & Chandon, the world's premier champagne since 1743, and Def Jam Grammy-award winning singer, songwriter, composer, producer and actor NE-YO announce their collaboration on a seven-city fall event series, The Moet Rose Lounge presents NE-YO's Champagne Life. An extension of the popular Moet Rose Lounge summer series that featured The Dream, these fall events will be private, invitation-only evening affairs hosted in New York City, Atlanta, Chicago, Washington, D.C., Baltimore, Cleveland and Detroit to celebrate the launch of Libra Scale available on Tuesday, October 19th, 2010.

(Photo: http://photos.prnewswire.com/prnh/20100831/LA57148)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/LA57148)

Inspired by the first single from Libra Scale – "Champagne Life" – Moet & Chandon's Nectar Imperial Rose, the #1 Rose Champagne in the United States and the preferred champagne choice of the Libra Scale album release tour, will be featured. NE-YO will host the events and will give guests a musical sampling preview of Libra Scale, a monumental concept album that tells the story of the rise of R&B's first superhero squad, The Gentleman, a trio of garbage men who are granted special powers, money, fame and women sans love.

The Moet Rose Lounge presents Ne-Yo's Champagne Life will take place in September and October 2010 at locations to be disclosed.

About NE-YO

Over the span of five years, his record sales have surpassed 10 million copies worldwide including collaborations with artists ranging from Michael Jackson to Tim McGraw. He has produced three number one albums, penned noteworthy songs for Rihanna, Beyonce, Leona Lewis, Usher, Kanye West, Whitney Houston and the Oscar-nominated movie Precious: Based on the novel Push by Sapphire. Acting credits include the MTV hit feature, Stomp the Yard. NE-YO is also the founder of the Compound Foundation, a three-year old non-profit organization dedicated to public awareness and advocacy for children and teens within the child welfare system in the U.S.

About Moet & Chandon and The Rose Lounge

For over 260 years, Moet & Chandon has been the symbol of glamorous celebrations, turning the ordinary into the extraordinary with the pop of a cork. Moet & Chandon first introduced The Rose Lounge in June at Amnesia at MotorCity Hotel in Detroit. The Dream, a multi-award winning artist also on the Def Jam label, acted as the official host and provided attendees a private listening for this third album, Love King, which released on June 29th. Successive events were held in New York City at the coveted Press Lounge at Ink 48 hotel, AltoRex Rooftop in Atlanta, Liason Capitol Hill in Washington, D.C., BWX Lounge in Baltimore and Lumen in Chicago.

SOURCE Moet & Chandon

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The Blue Light Refreshment Duo will soon leave Refreshment Headquarters for their next mission: Buffalo, New York, hometown of Labatt USA. They're prepared and ready to visit Buffalo's most popular downtown destinations on their way to the Buffalo Wing Festival on Saturday, September 4 and Sunday, September 5. Fans of the famous pair will have a chance to meet the Duo in-person at the Wing Festival, where they will set up their satellite headquarters near the Blue Light Tent.

(Photo: http://photos.prnewswire.com/prnh/20100831/NY57407-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407-a )

(Logo: http://photos.prnewswire.com/prnh/20100831/NY57407LOGO-b )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407LOGO-b )

Some details of their trip plans will be revealed at www.facebook.com/LabattBlueLight over the next week.

"Our Buffalo fans have been asking us to come for a visit," said the Duo. "As the guardians of refreshment and protectors of good times, we plan on making sure that everyone at the Buffalo Wing Festival has a great time."

The Blue Light Refreshment Duo also will reveal plans to visit local downtown venues and bars at a press conference at their "Home Headquarters:" Labatt USA on Saturday, September 4 at 11 a.m.

For more on the Blue Light Refreshment Duo, visit: www.refreshmentduo.com.

About Labatt USA

Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America's top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, a light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.

Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974.

SOURCE Labatt USA

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Dallas, Texas, Anchorage, Alaska, and Montpellier, Vermont, have been nominated in Schmitt Sohne Wines' September "little German American Tour" contest.

The competition, in which visitors to the Schmitt Sohne "little German" website (www.littlegerman.com) vote for their favorite of the three cities, will spotlight the lesser-known features of America's great urban centers – those cities' little treasures – from off-the-beaten path tourist attractions to unusual eateries, events, even people.

The contest is held monthly, and the winning city becomes a featured "tour destination" as part of The little German's 2009-10 American Tour. The winning city is determined by the total number of votes cast, so fans of each city are encouraged to go to the Website and vote for their city, as well as contribute their own ideas for that city's "little Treasures."

Voting starts Wednesday September 1, and ends at noon (EDT) on September 30.

SOURCE Schmitt Sohne Wines

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http://www.littlegerman.com